SuperHi FM

If a website launches, but there’s no one there to hear it, did it really launch? You’ve put the work in to create some exceptional spaces online, now it’s time to leverage Squarespace’s marketing tools to help share it with the world. This chapter will cover email campaigns, scheduling, social media tools, SEO & Analytics and additional tools such as banners and popups.

Videos

Just like finding unexpected snacks in Costco, Squarespace offers a variety of tools that you may have never considered before. In this lesson, you’ll learn about the marketing tools available on Squarespace, the equivalent of a giant box of chips.

Lesson 01

Lesson 01: Tell The World

Just like finding unexpected snacks in Costco, Squarespace offers a variety of tools that you may have never considered before. In this lesson, you’ll learn about the marketing tools available on Squarespace, the equivalent of a giant box of chips.

Time to optimize your website for SEO! In this lesson, we’re taking a tour of the SEO features in Squarespace and shares three key areas to focus on for better visibility and searchability.

Lesson 02

Lesson 02: A Tour of SEO Features

Time to optimize your website for SEO! In this lesson, we’re taking a tour of the SEO features in Squarespace and shares three key areas to focus on for better visibility and searchability.

Let’s talk analytics! In this lesson, we’ll look at measuring the impact your marketing efforts have on your site using Squarespace’s built-in analytics tools. I’ll show you how to view your sales and conversion rate, find out where your traffic is coming from, and see how many people are interested in your store’s products.

We’ll also look at how to monitor your purchase funnel, check which search terms are working for your store and view engagement statistics to help you optimize the content on your site.

Lesson 03

Lesson 03: Analyzing Analytics

Let’s talk analytics! In this lesson, we’ll look at measuring the impact your marketing efforts have on your site using Squarespace’s built-in analytics tools. I’ll show you how to view your sales and conversion rate, find out where your traffic is coming from, and see how many people are interested in your store’s products.

We’ll also look at how to monitor your purchase funnel, check which search terms are working for your store and view engagement statistics to help you optimize the content on your site.

Lesson 04

Lesson 04: Customizing Email Campaigns & Understanding Profiles

Let’s create your first email campaign with Squarespace! In this lesson, I’ll be walking you through the process of selecting an email template, customizing it to match your brand, and adding in content.

Grab their attention with banners and pop ups that you can easily turn on or off with a click. In this lesson, we’ll talk about banners and pop ups, and discover how they can quickly share important information and collect email addresses to boost sales.

Lesson 05

Lesson 05: Banners & Pop-Ups

Grab their attention with banners and pop ups that you can easily turn on or off with a click. In this lesson, we’ll talk about banners and pop ups, and discover how they can quickly share important information and collect email addresses to boost sales.

There are some hidden marketing tools within Squarespace that can boost your online presence, let’s check them out! In this lesson, I’ll be introducing two tools: Biosites and Unfold.

Lesson 06

Lesson 06: Social Tools: Unfold & BioSites

There are some hidden marketing tools within Squarespace that can boost your online presence, let’s check them out! In this lesson, I’ll be introducing two tools: Biosites and Unfold.

Pro Tips 04: Adding a Mini Announcement Bar from Ghost Secret Plugins

Create a mini announcement bar that hovers at the bottom of the screen, and also a push-down announcement bar that scrolls with the page!

Are you ready to start telling people about your site? After all of your hard work, now you have to work a little harder to announce it far and wide.

Homework 01

Homework 04: Launch with a Popup or Send a Newsletter

Are you ready to start telling people about your site? After all of your hard work, now you have to work a little harder to announce it far and wide.

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SuperHi FM

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